LearnKey Institute | Barcelona · Undergraduate Programme

Bachelor in Marketing and Digital Strategies

Develop strategic marketing, branding and digital communication skills for business and agency environments. The programme combines marketing fundamentals with emerging technologies, consumer insights and practical application.

Apply now Download Prospectus (PDF)

Duration 3 years

Credits 180 ECTS

Delivery On-campus

Language English

Intakes February / October

Course Description

Programme Overview

"Develop strategic marketing, branding and digital communication skills for business and agency environments. The programme combines marketing fundamentals with emerging technologies, consumer insights and practical application."

Taught on-campus in English at our Barcelona campus over 3 academic years (180 ECTS), this undergraduate programme delivers in-depth training across digital strategies, creative branding, technological tools, and real-world marketing campaigns.

Study Plan / Key Subjects

Curriculum Subjects (From Prospectus Page 07)

Introduction to Marketing; Consumer Behaviour

Advertising Strategies; Content Marketing

Graphic Design and Branding; B2B Marketing

E-Commerce; SEO and SEM; Social Media

AI in Marketing; Email Marketing Strategies

International Marketing; Growth Hacking

Marketing Automation; Final Project

Spanish and Internships throughout the programme

Tuition and Fees

Fees & Enquiries

Consult the official programme for complete fee schedules, payment plans, and admissions requirements. LearnKey Institute provides transparent guidance and student support throughout the enrollment process.

Enquire via info@learnkey.eu Call +34 934 619 290

Barcelona Campus · Carrer de València, 451

Our Campus Features

Located in Barcelona's Eixample district, close to the Sagrada Família, the campus offers residential comfort, urban convenience, and superb modern facilities.

Modern Classrooms

Large, well-equipped classrooms with the latest digital technology.

Computer Lounge

Casual computer lounge available throughout the day for learners.

Study Centre & Library

Equipped with computers for self-study and independent learning.

Free WiFi

High-speed wireless internet available throughout the entire school.

Wheelchair Friendly

Full accessibility across school facilities for all students.

Prime Eixample Location

Surrounded by cafés, shops, and easy access to transport and culture.

Student Services & Support

Support at Every Stage

From application to graduation, our dedicated team is here to ensure a smooth, welcoming, and enriching educational journey.

Services

Visa Support

Dedicated team assisting throughout your visa application process for a smooth experience.

Services

Student Counselling

Confidential counselling and support on academic challenges and personal well-being.

Services

Accommodation Assistance

Helping you find accommodation that fits your budget and preferences.

Additional

Airport Pickup

Meet and Greet programme with a designated representative at the airport upon request.

Additional

Orientation Programme

Essential face-to-face sessions designed to help you settle in smoothly.

Additional

Employment Assistance

Student Welfare Officer supporting students in gaining valuable work experience.

Undergraduate Programme · Barcelona

Take the next step with Bachelor in Marketing and Digital Strategies.

Apply to LearnKey